Bamford Named MVP of RA Marketing Roundtables Meeting

Tanya Bamford named MVP of RA Marketing Roundtable, marketing award, tcb marketing

And the Marketing Roundtables MVP is: Tanya Bamford!

At a recent Remodelers Advantage Marketing Pros (RAMP) Roundtables meeting, I was honored to be named the meeting’s MVP. In recognition of my contributions, I received this nifty plaque which now resides in a place of honor in my office.

One of the reasons receiving this award is so gratifying is because it was bestowed by a talented group of my peers. Participants in the RAMP Roundtables are marketing professionals working in the remodeling industry at companies of all sizes from across North America. Throughout the two-day conference, each roundtable participant shares their marketing challenges and group members weigh in with ideas and suggestions. At the conclusion of each meeting, a vote is taken to determine who contributed the greatest value throughout the event. This brings me to the next reason this award is so meaningful to me: It’s my first marketing award.

Throughout my career I have received numerous awards and honors for work performance, leadership, and even been named Small Business of the Year, but this is the first award I have received which specifically recognizes my marketing acumen. It’s probably worth noting that I haven’t applied for any marketing awards either. Unlike larger firms, as a small business owner I have limited resources to dedicate to non-essential activities like awards applications. That is why being voted MVP by this distinguished group of marketing pros was such an unexpected yet wonderful surprise. I could not be more proud.

I would be remiss if I did not acknowledge a few people who were instrumental in supporting me. First, many thanks go out to my peers in the RAMP group for this recognition. I think you are all MVPs and your vote of confidence is greatly appreciated. I would also like to thank Custom Craft Design Build Remodeling for their on-going patronage. I could not have participated without the support of my husband, Steve Bamford, who did double parenting duty while I attended the meetings in Baltimore. Finally, special thanks go out to Mark Harari and Victoria Downing of Remodelers Advantage for organizing another fantastic Roundtables event. For as much as I contributed, I received that much and more in return. Thank you all!

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Prioritize Updating Your Website in 2016

search engine optimizationIn 2016, one of the most critical marketing tasks every small business owner should have at the top of their ‘to-do’ list is to update the content on their website. By effectively updating, and adding new website content on a regular basis, businesses will experience elevated ranking in internet search results, and a corresponding increase in website traffic. The ripple effect of this activity will likely be increased leads and sales which will help businesses achieve their 2016 revenue goals. This is the foundation of content marketing. Seems simple right? Why is it then that so many small business websites go months or even years without an update?

Small business owners frequently experience one or more of the following challenges when it comes to maintaining their websites:

  • Lack the time to manage these updates themselves
  • Are not proficient in using the CMS their website was created with (WordPress, etc.)
  • Have not created a strategy for updating the website content
  • Do not have the budget to outsource updates
  • They have the budget to outsource, but are either working with a non-responsive vendor, or someone who is not competent
  • Get stuck coming up with ideas for new content to add to their site
  • Find it easier to post something to their favorite social media page (i.e. Facebook)

Time and resources are the biggest obstacles to keeping websites updated. For this reason, when content is shared, it typically gets posted directly to a social media page. To derive the greatest benefit, however, content needs be to placed on a website first, then linked to in social media, email, etc. To overcome the challenges associated with managing website content, consider these practical, and easy-to-implement tips:

  1. Target one page on the website per week to update
  2. Incorporate strategic keywords on each page
  3. Create a calendar entry for each update (i.e. Update Services Page on Tuesday, 1/5 @ 3 p.m.)
  4. Take a course on how to update a website (Lynda.com offers a free 10-day trial for WordPress users)
  5. Make it visually interesting by supplementing text with photos, videos, and PDF documents
  6. Delegate the task of updating the website to a trusted, marketing-savvy staff person
  7. Outsource website updates to a reliable vendor who understands your business

Keeping website content fresh is one of the easiest ways for small businesses to improve their page ranking in search results, increase site traffic, and generate new leads and revenue. Get your 2016 off to a great start by prioritizing this critical marketing task.

If you have questions related to your website content management, please contact Tanya Bamford at (215) 368-8226.

Tanya Bamford Presenting Marketing Seminar on Wed. 2/19

If you are a small business owner in southeastern Pennsylvania looking to improve your marketing results, you will want to attend this Lunch & Learn event being hosted by the Lower Gwynedd Business Association (LGBA). The seminar will take place at the Spring House Tavern in Spring House, PA on Wednesday, February 19th. Admission is only $10 and includes a two-option luncheon. Proceeds benefit the LGBA. Tanya Bamford Presents Marketing Seminar for LGBA

I will be presenting 14 strategies for improving marketing results, from creating a SMART marketing plan, to building and mining your contact database. Click on this flyer for more details. Please note: seating is limited to 60 participants. Registration has been brisk, with 44 seats reserved already. In short, we expect the event to sell out. If you are interested in attending, do not delay in reserving your seat by contacting David Bergey at Valleygreen Flowers and Gifts: (215) 628-3550.