The main purpose of a sell sheet is to demonstrate how your products or services will benefit your customers in a short and concise way. Sell sheets generate interest in what you are selling or providing to your clients. Sell sheets can be formatted in a variety of ways, and are unique to your company’s needs.
Typically, a sell sheet should be two pages or less. Think of it as your 30-second elevator pitch on why consumers should choose YOU over your competition. It should also include your company’s contact information, including your website URL. This way, consumers can contact you directly if they want to know more.
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