Print advertising includes any form of direct mail or printed piece that showcases your company, products, or services. Print advertising includes ads that appear in newspapers and magazines, but can also be materials directly from the company: newsletters, brochures, and flyers, to name a few.
Advertisements–whether print or digital–serve to make the general public aware of your company’s existence. They also showcase your products and services in such a way that the readers, or consumers, are convinced that your company will somehow improve their lifestyles. Print ads also provide a great opportunity to achieve measurable results when promoting events and special sales.
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